We have SoundCloud to thank for todays’ current music landscape. There’s been claims of over saturation and that may be true, but it doesn’t take away the good. Before SoundCloud it was even harder to make it as an independent artist. Sure there’s been some success stories like Chance the Rapper and Childish Gambino, even longer tenures of independence with TechN9ne and Curren$y. But they’re the exception, not the rule.
SoundCloud kicked the doors open so that anybody who knew somebody with a laptop and
microphone had a chance. One of Cartiyer JoJo’s biggest influences, Lil Uzi Vert, skyrocketed to fame with the help of the streaming service. Also pulling from other inspirations like Future, TheWeeknd, and Travis Scott; Cartiyer JoJo creates a sound reminiscent of the early SoundCloud days but modernized enough to stand on its own merit.
A lot of thought and work went into the song and music video for “Evol Love”. Although there’s minimal wordplay, the song still locks you into position for the full three minutes. Like Lil Skies in his heyday, Cartiyer JoJo uses his unique voice to glide all over the beat. Incorporating smooth flows and Melodies that bounce off the base like a tennis ball.
Although it reminds me of the Wild Wild West of SoundCloud, it still contains mass appeal.
Equipped with a look and sound to swoon the girls and the right content to keep the guys
around. Newly turning 21, the sky’s the limit for Cartiyer JoJo and I’d personally love to see
where his sound goes next. Check out the video for “Evol Love” here and the rest of his catalog on any platform.
Written by Stacy James
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