Music Videos Can Be Just As Important As The Music Itself

There’s really no telling when music was invented. Sure we know when certain instruments

were introduced to the world but music itself was around long before any guitar or piano. We do know, however, when the camera was invented:1816. We know when the first moving picture was captured:1888. And we know when the first music video was produced:1896 (which wasonly a moving slideshow). I say all of this because music and instruments had an incalculable head start on cameras and the art of cinema, yet music videos have become a mainstay.

Any good musical artist needs good music videos, there’s no way to succeed without them. You don’t need one for every song but they are incredibly crucial when it comes to marketing and the messages you want to put out. There’s a long line of acclaimed film and television directors that got their start with music videos. Even cases where acclaimed film and tv directors are brought in to direct a video, creating a symbiotic relationship between the two.

One of those directors is 24 year old up and comer from Long Island, New York:Fuezoo. He’s

been laying the groundwork for three years now. Cultivating his style pulling from inspirations like Quentin Tarantino and Travis Scott videos. Today we’ll be looking at his latest directing effort, the video for Cartiyer JoJo’s “Radar”. It’s a great song and I recommend but the sound is not the subject of this article, visuals are.

You can definitely see the Travis Scott similarities but it’s nothing derivative. He splashes the

screen with color and fills every second with something pleasing to the eye. Fuezoo’s

personality shines through in playful shot choices and fun scenarios. This also gives the artist

room to explore and show their audience more of who they are. The sets are minimal but both parties do more than enough to keep you entertained. It’s really impressive what they were able to pull off and how entertaining the whole thing is considering how boring some videos can be with ten times the budget. There’s no deep message or drawn out narrative, because that would’ve been a poor choice for the song, and as a good director Fuezoo knows this. He has his finger on the pulse of the artist and his ear to the stomping ground of the fans. I personally look forward to what he does next and I’ll be there opening day whenever his movie comes out.

Give the video a watch on YouTube now.

Cartiyer JoJo’s “Radar” Video Review (Dir.By Fuezoo)

Written by Stacy James